Great news – we’ve started offering a free, no-obligation consultation to help brands like yours get a stronger return from their cold email outreach. LinkedIn prospecting: best practices. That’s why a sales engagement tool like Mailshake is essential to creating an effective, scalable follow-up sequence. Our goal with this post is to share everything we have learned so that you can generate quality leads for your business. Script for LinkedIn Prospecting: There it is, plain and simple. You ask permission - "Just reply with the word YES and I'll send it over...", 4. There are important LinkedIn prospecting lessons, examples and success stories everyone should see. It shows exactly how we did it. Make your message so short that your prospect will see it and read it right away as soon as they open it. Best ways to approach a prospect on Linkedin We cannot prescribe a single way to approach a prospect on Linkedin. Feel free to take my scripts above and create your own version - maybe you can invite people to read a blog post, download an eBook, attend a webinar, even jump on the phone for a free consultation about the issue you mention. By committing to a set amount of time each day, you will create a habit that will continue to bring in new leads and sales and become more efficient and effective with that time resulting in more consistent sales. The beginning of a conversation with a lead is usually the toughest. Sales tool that provides sales script, cold calling script, calling script, objections responses, email templates, first meeting script, voicemail script, sales presentation and more Skip to content Contact Us: 713-802-2026 | info@salesscripter.com If you were to mail merge that into a message, it would look silly and ridiculous: There are many things wrong with the message above, but a glaring issue is the company name format that was clearly pulled from a mail merge without being cleaned up first. I work with a lot of brands like yours, helping them get 10X revenue from their email outreach. While this isn’t necessarily bad practice, it is bad practice to use mail merges without first cleaning up your data. If you still don’t receive a response, send one final message about one month after your previous message. It has a bit of a bad reputation, but if you choose the right targets and the right approach, you can still see good results. This sales script does that, and, in addition to working like crazy, it also doesn't make people angry, offended or upset when they receive it from me. Note: The goal of this script (I send it to my 1-on-1 connections as a LinkedIn message) is to get prospective customers or clients to check out my free LinkedIn lead generation webinar. New Client Prospecting Script PanTastic is a job-finding app that specializes in the workforce in the food industry – bars, restaurants, coffee shops, bakeries, etc. Show social proof. 5 LinkedIn Prospecting Tools. Value Statement Great. Unfortunately, approaching two very different channels with one very narrow strategy is not an effective way to generate new leads. Until you receive a response from a prospect, you should aim to make four touch points with your prospect over a period of 1-2 months. Now that you understand why LinkedIn messages should be treated differently from cold emails, here are 11 tips for writing high-converting LinkedIn prospecting messages: Our mantra at Lead Cookie is “keep it short.”. As you can see from the visual above, value proposition, social proof, and strategic messaging all play a role in helping you achieve massive results from LinkedIn. #1: Develop Connections and Meet Second-Degree Connections. Let us do the hard work for you leveraging our 40+ years of experience we can put LinkedIn prospecting to work for you! Many business owners and sales professionals treat cold emailing and LinkedIn messaging in the same way. You get the prospect’s permission before you send anything over. This is your immediate network. Jacob got the assignment to reach out to bars and restaurants that aren’t using their services to find new employees. Our best customers who see the biggest ROIs are champions at this. Focus, Focus and Focus. I'll break it all down below! 2. And if you're not interested, no worries at all. One big mistake I see business owners make in their LinkedIn prospecting messages is starting every sentence with “I” and focusing on themselves rather than on the prospect. Secondly, while embedding links in an email is easy and effective, doing so on LinkedIn can yield much different results. At my company, Lead Cookie, we have run over 250+ Linkedin outreach campaigns for all sorts of different businesses. Want to see how they do it? It is shocking how many of my prospects are surprised when they receive a personal message from me. If phone is a part of your outreach cadence, you can include it as a touch point in your outreach cadences as well with Mailshake Sales Engagement. One of the most important sales techniques is to understand how buyer behaves – making prospecting easier with greater success. If you don’t yet have relevant social proof to show, then include a case study in your LinkedIn prospecting message instead. Don’t take all day asking – get to the point. In addition to having a strong value proposition, it also helps if you can show social proof. Of course, not everyone has had the opportunity to work with big name clients. Focus on your prospect, not on yourself. Well, except for one thing: being able to communicate your message in an effective way. And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo. As potential customers read your summary, you want them to feel like you … Attract the potential client to ask YOU for the meeting. Clearly communicate your value proposition. 1. This scenario reads as follows: First action : it is a “connection” type of action. 1) LinkedIn Leads Extractor; With LinkedIn Scraper you can extract targeted business leads contact data such as emails, messenger Ids, company names, Phone numbers, country, skill, LinkedIn profile link, and other important data from LinkedIn. We’ll get to that in a moment. Here are some examples of prospecting scripts. Hi {{first name}}! First of all, LinkedIn messages open in a small chat window, so your prospect will need to scroll to read any message longer than a few sentences. There is no perfect script. Would you like to take a look at our portfolio? The goal with your initial outreach isn’t to dump every bit of information about your product or service offering onto your prospect. At Mailshake, we help over 44,000 brands – including Fundrocket and Sleeknote – turn cold prospects into warm leads through automated prospecting. This will be the first action to be performed. Cold prospectingis the modern equivalent of cold calling. No matter the job title of your best prospects, you can find them on LinkedIn. By framing your message toward the prospect, you are communicating to them that your objective in reaching out is to help them and not you. Here are seven ways to find new customers with LinkedIn. With over 450M members, LinkedIn is at the forefront of connecting B2B buyers and sellers. Would you like me to send it your way? Wanted to share this as its the most effective LinkedIn messaging script I've ever created over 6 years of doing this. Think about LinkedIn messages like text messages – you wouldn’t text someone long chunks of text at a time. Here’s an example of what a 4 touch point sequence might look like: The goal of the “4 touch points” rule is to be persistent without being spammy. Send a light connection request positioning your company. Here are a few network marketing prospecting scripts that will help: “I don’t have a ton of time at the moment, so let’s exchange numbers and talk later.” “I’m happy we connected, but I need to get to an appointment…” “Right now isn’t the best setting to get into all this & I need to run, so let’s connect later.” Bottom line: following up is absolutely essential to an effective outreach strategy, but there’s no reason why you can’t automate it. This is a horrible experience for the prospect as it, again, results in the need to scroll to read your entire message. All your customer wants to see is that you can do good work, so rather than describing the type of work you can perform, just show them. If you’re interested in learning how we did it, let me know and I’ll send you the process we followed. The best way to approach is a combination of etiquette, messaging and the medium used to begin a conversation. For many industries, the information you're looking for is there. If you’ve tried to harness the potential of LinkedIn and failed, don’t give up a viable prospecting service for financial advisors. Whe are going to present you 20 best LinkedIn tools to improve your Prospecting and Lead Generation. Jake Jorgovan is an entrepreneur and founder of Lead Cookie. They copy and paste their cold emails into a LinkedIn message and expect to achieve the same results. Let me know, and I’ll send you the link. Once they get a prospect to raise their hand and show interest, they implement a relentless follow up sequence across phone, email, and Linkedin to convert those hand raises into phone calls and, ultimately, sales. You can also set the amount of time between follow-ups (5 days between the first and second email, 7 days between the second and third, etc. One of the best paid tools for sales teams, LinkedIn Sales Navigator brings a ton of amazing benefits. The Secret to Successful LinkedIn Prospecting Cold prospecting and “value bombing” are two alternate ways of approaching people you don’t personally know on LinkedIn. If this is something you want to do, here are our tips on how to use prospecting on LinkedIn successfully. For even better results, schedule this as the first thing you do each day. Sounds fancy, but all it means is that you should expand your conversation across multiple platforms, such as phone and email (Mailshake is the perfect tool). Now that you understand why LinkedIn messages should be treated differently from cold emails, here are 11 tips for writing high-converting LinkedIn prospecting messages: Shorter is better. Post Tagged with b2b lead generation linkedin, cold call, cold call example, cold call script, cold message linkedin, how to generate targeted leads from linkedin, linkedin cold call, linkedin follow up example, linkedin message examples, linkedin outreach, linkedin prospecting We’ve gotten Z results. Try to approach this message from another angle, such as offering a free resource. You can download it here: [link to ebook]. Create an omnichannel follow up sequence. LinkedIn Prospecting Best Practices: Know Your ICP (Ideal Customer Profile) For starters, make sure the person you are reaching out to meets your “pre-qualified to be a suspect” checklist. With Mailshake, you can personalize your emails and LinkedIn connection request messages in bulk with powerful mail merge features, schedule follow-up emails and social messages that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher. The meeting ask messages is the final one in the LinkedIn prospecting sequence. It’s so long you can’t even read the start of the message. Some examples of valuable and highly effective resources my clients have used are books on relevant topics, case studies that show how a strategy or approach has been applied, and guides that contain substantial valuable information. Try to approach this message from yet another angle. Recently, I had a bit of a rant!The rant was about the quality of spammy LinkedIn messages that I receive on a weekly basis. Reiterate the value of the free resource, and offer it again. Start supplementing your new business appointments with prospects from LinkedIn today. Are you free for 15 minutes tomorrow to talk through your lead gen process? Prospecting manually on LinkedIn takes an average of 6 to 7 hours per day. Here's part 1 of the script, and notice how it is conversational and friendly in its tone: Hey [NAME] - hope you are well! A good way to evaluate whether your resource is valuable is to put yourself in your prospect’s shoes and ask yourself whether the resource would be valuable and interesting to you. Others say the way to go is value bombin… If you’ve worked with big name customers in the past who are in the same industry or niche as your prospect, include their name in your LinkedIn prospecting message. ), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays). It means contacting a person you don’t know to (tastefully) tell them more about your services. Your timing was great, because I just read the blog you wrote on marketing automation – you made some really interesting points! Also, there are 3 kinds of email message strategies when prospecting: Tailored, targeted and templated. Want to find out how we help businesses like yours generate a higher return from their cold email outreach? How to Engage Prospects on LInkedIn: A 5-Step Plan for Better Leads by Kylie Chown on Social Media Examiner. ", 2. Let’s break it down: While all three factors can contribute toward getting you results, having a strong value proposition is by far the most important. However, without a strong value proposition, even the most strategic LinkedIn messaging might not produce results. This is one of our prospecting scripts that focuses on selling SalesScripter to sales managers or someone that manages salespeople. We have this case study on how we doubled appointments from cold email outreach for another business broker. 1- Expandi; 2- LinkedIn Sales Navigator; 3- Dux-Soup People will not be interested in what you have unless it aligns with where they’re already going in the first place. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey: 1. The Purpose of my call is Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. Following this approach ensures three things: Just remember that this approach is only effective if your free resource is a high quality resource that is relevant and contains substantial value for your prospect. We can make cold outreach simple for people like you. You can use it to build a large network of high-value prospects, and to grow your business. Perhaps the best reason for having a script is that it gives you something to say. Send a direct pitch for a meeting or call. ", (Note: It's not about being pushy, sales-y or spammy, but rather replicating those real-life, 1-on-1 conversations you have with prospects in real life using LinkedIn.). Focus on your customer’s pain points, and, as a result, you’ll be able to generate 10x more leads than focusing on yourself. Here's why this script works: The people you meet on LinkedIn (or any other social platform) want you to ask permission before you start trying to sell them. While it is perfectly acceptable to use an automation tool like mail merge to send out your initial prospecting messages on LinkedIn (as long as you clean up your data first), it would be a big mistake to continue using those automation tools once you receive a response from your prospect. Brands like yours need a consistent stream of high-quality leads to grow and thrive. Introduction Hello , this is Michael Halper from SalesScripter, have I caught you in the middle of anything? 5 Best LinkedIn Prospecting Tips. If the person ignores me and doesn't reply, that's fine too - I'll circle back in a few weeks with a different message, using the same principles I've outlined here. 1- Find your target audience the right way; 2- Consider Sales Navigator; 3- A/B test your connection requests; 4- Clear up old LinkedIn connection requests; 5- Warm up your account and make sure you’re using the right LinkedIn tools; Top 3 Best LinkedIn Prospecting Tools. Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. It’s also a safe number of messages to send without getting flagged as spam by LinkedIn and having a hold put on your account. Compose a two sentence LinkedIn message, and ask for the meeting. For example, notice the message below. Let’s take an example: we are currently targeting marketers in our prospecting. Include a case study. We’ve written this new ebook all about how SaaS businesses can generate a higher return from their cold email outreach. It has to be more – much more – than a quick little blog post you threw together in an hour. Using LinkedIn for prospecting is a no-brainer because of its robust search algorithm and overall popularity of the network. Clearly communicate your value proposition. Press enter to see results or esc to cancel. If you want to level up your LinkedIn prospecting strategy even more, download Lead Cookie’s free guide to LinkedIn Lead Generation, including prewritten scripts you can start using in your business today. You are irrelevant. If you don’t receive a response, send another message in 1-2 weeks. Would you be interested in a 15-minute call tomorrow so I can talk through what we could do for you? #1: Start With a LinkedIn Summary That Conveys Your Value. Notice, there are four key components to this script: 1. We’ve written this new ebook all about how SaaS businesses can generate a higher return from their cold email outreach. And the best part is that LinkedIn sales prospecting works great regardless of the size or stage of your business. If you’re unsure how your message will look to a prospect, you can use this LinkedIn post inspector tool to preview your post before sending. Simply hover over the contact icons under your prospect’s profile, and their contact information will appear. There are plenty of amazing tools you can use to up your LinkedIn sales prospecting game. Even though the prospect might not have the need for your services right now, they’ll have your portfolio on hand for whenever the need arises. This is a quick way to have someone immediately ignore your messages. If you thought this article would give you a text you can copy and paste, think again. We helped one customer generate $100,000 in revenue from a single campaign. Small business owners and larger enterprises alike can benefit from LinkedIn, using it as a critical tool to make prospecting faster, smoother and, ultimately, more profitable. If they say "No," that's fine too - I know that person isn't ready right now and I can move onto another prospect. Just make sure the customer is actually a big name that people know and care about. If you’re reaching out to hundreds of prospects every week, it’s impossible to manually stay on top of following up with all of them. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails. If you'd like to see how it works, just reply with the word "YES" and I can shoot you over a link to the webinar and message scripts. Many people assume there’s a robot behind every LinkedIn prospecting message and not a human, so a personalized message can go a long way. He also blogs about entrepreneurship and outbound at Jake-Jorgovan.com. Sound good? Here’s an example of what your “4 touch points” would look like with this approach: Notice in the above example that you want to first describe your resource to your prospect and ask whether you can send it over before blasting your link to everyone without discretion. Would you like me to send it to you?”. The LinkedIn prospecting strategy called “the open question” Your initial contact is made with an open question. Even though not everyone who asks you to send it to them will turn into a customer, you’ve at least gotten your first “yes” from that prospect. What I always recommend to my clients is the “4 touch points” rule. My company does high-quality design and copywriting for email marketing. It’d be great to connect and find out a little about your business. Use this Calendly link to book a 15-minute call with me, and I’ll talk you through our process: [link to Calendly]. Instead of being super “me” focused, try to frame your message toward the prospect. This is the point of LinkedIn prospecting. Message Script #1: Ask About Their Goals Before you ever try to share a blog post, lead magnet or a link to purchase, you need to discover a prospect’s goals . Get invited to discuss a challenge, fear or goal your prospect has. It's a two part script, and you can start utilizing this approach when you message prospects on LinkedIn or other social platforms. You don't pressure them - "If you're not interested, no worries at all.". Call to action.” Plug in your own information for X, Y, and Z, and you’ve got yourself a clear and concise message that no one will need to think twice about reading.
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