[20] The magazine's extensive archival collection, including numerous original photographs and administrative papers, would not be brought to the new Oakland location, and was acquired by Stanford University. In fact, black-and-white editorial was developed into a strong marketing tool for selling four-color advertising, which stood out more facing the high readership of black-and-white editorial, and gained exceptionally high advertising readership figures. The high-tech/computer/Web industry alone has spawned a great many new magazines. When Lane took over the magazine, the population of the West was booming. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. I remember thinking: I can make that meandering path. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". Tempting Photo Magazine. My subscription expires 09/01/2026. Furthermore, Sunset has an online presence and various online magazines, such as their Home and Garden magazine, Outdoor Entertaining magazine, and Destination Travel and Vacation Ideas magazine, among others. Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. The uniquely Western regional and socio-economic conditions have given impetus to the evolution of prominent demographics that have further set the West apart from the rest of the U.S.: higher per capita levels of education, income, home and car ownership, passports, etc. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. The "House of Innovation" is an experimental showcase house, opened on September 8, 2006 in Alamo, California. Sunset has tackled many of these "problems," giving Sunseteditors an opportunity to help readers find better answers. And if you want to simply flip through the pages and dream, thats just fine, too. To succeed with a new magazine is always a risky business: editorial appeal, gaining circulation vitality with rising direct mail costs for subscriptions and newsstand display competition, and advertising acceptance. Now that Im the editor, when I work with our staff of talented, tried-and-true Westerners, natives and transplants alike, thats what we want you to feel when you read the print magazine. The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. Get in on the ground floor of collectible wines with these bottlings from exceptional producers. Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. [2][3][4] Regent formed the . For 100 years, Sunset has been a magazine reporting on and helping to make history in the West. All Rights Reserved. Succulents and cacti and seasonal vegetables. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. A sunset is a symbol of the end of one cycle and the start of another. ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. We are firmly committed to the future of Sunset and we have made this difficult and temporary decision to preserve this iconic business over the long term, Steinhafel said in the email. An irate lady from Boston wrote to my father, "How snooty can you get?" Plus, every subscriber gets a free digital edition of the 800-page bible of all things horticultural, the iconic Sunset Western Gardening Book. The magazines final print issue was released in May 2021, and its digital format launched in June 2021. This site uses cookies to optimize site functionality and provide you with a great user experience. Many of the names, characters, and images at this site are copyrighted. Sunset offers a range of topical newsletters focused on inspiring home ideas, travel tips, gardening ideas, recipes, and more. The new offices opened in December 2015,[19] and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California. Create an iteration and find the best hotels, restaurant and activities that can fit in. But the large majority move to nearby Western states. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" One local shares two itineraries: one for the coast and one for the mountains. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. [7] The May 1906 edition was a six-page emergency issue,[8] in stark contrast to the 214-page April 1906 edition. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. Most Californians can put off filing taxes until Oct. 16 but should they? Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. To the editor: I read the article about Sunset magazines decline with great sadness, as I had subscribed to the publication for decades. For a lot of queries from Eastern advertisers, that statement said it all. [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. The space is all about maximizing indoor-outdoor living. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. Sunset Magazine - Living in the West Decorating & Design IKEA Is Having a Huge Bedroom Sale Right NowThese Are the Best Deals Upgrade your space for a better night's sleep. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. [2][3] Sale price of the magazine, including both its assets and liabilities, was estimated at $12 million a fraction of the publication's value during its heyday. Image courtesy of Atlas. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today[citation needed]. Copyright 2023 S Media International Corporation. The store will not work correctly in the case when cookies are disabled. For the best experience on our site, be sure to turn on Javascript in your browser. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. Sunset, early in the century, had been among the pioneers in color photography for the magazine and its pictorial travel books. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. These senior editors, with their dedicated and creative staffs--as well as many fine book editors--deserve tremendous credit for what this bibliography represents. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. Sunset's editorials have helped families with ideas for minimizing damage from earthquakes and unstable building sites, brush fire prevention, conservation of water, solar energy, nonpolluting garden products, and many ways to help achieve better environmental goals. Even so, some copies eventually ended up in doctors' offices, beauty and barber shops! Junio 2020. [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. This last change of ownership is unique in maintaining the basic editorial and marketing objectives. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. Renewals to Adweek will be added to your remaining issues and extended. . However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. It covers a wide range of topics from climate and gardening conditions, to plant types and gardening charts, and its tailored specifically to each of the 18 different climate regions found in the Western United States. Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. Steal these inventive dishes from the chefs. Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. [citation needed]. Today, there are more regional breakouts for editorial changes and for local advertising. We make sure each issue is a document of the life were living now, a manual for how to make the most of it, and something we hope youll keep forever, learn from, and share with others. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. (2) Mediamark Research Institute, Inc. (1997). This feat is further significant, given its focus on only one geographical region of the nation: Western America. Sunset is committed to providing readers with inspiring homes, gardens, recipes, and travel plans, as well as an informed opinion about living in the West. It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. [10] The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn. Published: 00:35 EST, 2 . Brother Mel was often the barbecue chef, and our first staff family picnic was held there. [7] Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View. It has become increasingly difficult for print publications to keep their readers, but, contrary. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. Sunset cover art in its early years was of high quality, with the early 20th century being the golden age of magazine illustration. Guidelines are quite loose for photo submissions. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. A successful magazine personifies "team effort." Eventually, a meatier magazine emerged. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. S.F. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. Sunset Magazine was started to be available onboard and at the station, in order to promote the West. [14] The Lane family would own Sunset for the next 62 years.[7]. In the 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. Los Angeles, Column: Supreme Court conservatives may want to block student loan forgiveness. Personalize gifts, too! At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. SUNSET is a registered trademark of S Media International Corporation. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Rosalie Muller Wright now serves as editor-in-chief. Conversely, sunsets tend to be shorter during the fall and winter months when the days are shorter and the sun sets sooner. I can linger a little longer in my backyard and live a better life here in the West. Column: 15 minutes of fame flies by. Vistas of mountains and tiny, captivating details of little shops. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. ); and the massive, unequaled, voluntary migration from East to West beginning with the Gold Rush. And Sunset was one of the few magazines that did not rent or exchange subscription lists. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." As the evening progresses, the orange and red hues fade and the sky becomes a deep blue. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. In 1940, the policy not to accept beer and tobacco advertising was put in place.
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